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Our People

The S4Labour team is highly-skilled and dedicated, and we have a combined wealth of over 150 years’ experience in hospitality, making us uniquely well-placed to help our clients improve their operations.

We also run three successful food-led pubs under the Malvern Inns brand, allowing us to stay in touch with the latest industry trends and providing the ideal testing ground for our latest software developments.

Our Directors

Alastair Scott – Chief Executive Officer

Alastair is founder and CEO of Catton Hospitality, a group of hospitality industry businesses of which S4Labour forms an integral part. His extensive experience of hospitality operations and passion for increasing operational efficiency means he is ideally placed to lead the company.

Previously, Alastair worked for Mitchells & Butlers (M&B) as Managing Director of the popular All Bar One brand. Prior to this, he was responsible for overseeing the demerger of the Bass Hotel and Pub estate to form M&B after graduating in maths from Oxford University and working in financial services for PwC.

A pub man through and through, Alastair is also qualified beer sommelier and has judged at events around the country, as well as contributing articles for a range of industry publications.

Phil Lunn – Chief Technology Officer

A co-founder of Catton Hospitality, Phil has been involved with S4Labour from the beginning, with his focus being the initial and ongoing development of the product.

Prior to his current role, he gained almost three decades of hospitality industry experience across a cross section of firms including The Walt Disney Company, Scottish & Newcastle, Whitbread PLC, and M&B.

A talented chef, Phil heads up menu development across our pub-restaurants, and has previously worked in contract catering for industry leader Aramark UK, where he led the labour division of their Operational Excellence team.

Richard Hartley – Director of Business Development

Richard leads the Business Development department at S4Labour. Our youngest director, he still has almost 20 years of experience in hospitality, having started at the tender age of sixteen. He is passionate about delivering S4Labour into new markets and helping ever more operators improve their processes.

Having completed the M&B graduate training scheme, Richard cut his teeth managing areas within the All Bar One and Premium Country Dining Group brands, before working with Geronimo Inns, running their flagship site and delivering record sales and profits. He has also worked in the casual dining sector, overseeing sites for ASK Italian.

Matthew Bates – Commercial Director

Matthew, our commercial director, also draws from a wealth of hospitality expertise having spent eleven years with Bass PLC and M&B in a series of operational roles, before moving into investor relations.

He began working as a consultant in 2002, specialising in investor and public relations, and has since advised major brands including InterContinental Hotels, Drinkaware, M&B, Britvic, and Dominos Pizza. He completed his MBA at Lancaster Business School in 2000.


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Some of our Customers

S4Labour Customer: Brains