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Our Advice for a Successful Christmas

Posted by - Last updated: Tuesday December 05th 2017
The festive period is a bustling time of year for hospitality businesses. Within it lies an opportunity to impress your customers and boost your sales. Providing customers with exceptional service during December is a sure-fire way to drive repeat custom during the following months. Here’s our advice on how to make this Christmas a roaring success.

 

By this stage, plans for the festive period will already be in place. With seasonal staff recruited, menus written, and bookings taken, operators must now consider how to implement their strategy as effectively as possible. Doing so will ensure sales opportunities are maximised, and customers are provided with excellent service.

Push Premium Products

Christmas and New Year’s celebrations provide the perfect opportunity to upsell premium products. With customers looking to indulge or celebrate in style, it is important to ensure your staff are pushing premium items such as champagne on arrival and top-shelf spirits after dinner.

In an increasingly health-conscious society, many customers will be looking for exciting soft drinks over the festive period. Findings from soft-drink producer Britvic showed 45% of consumers are set to buy more soft drinks during the festive season. A total of 37% also plan to spend more on soft drinks at Christmas than in previous years. You should ensure to accommodate for these guests, and premiumisation of soft drinks is a good way to do so. A premium offering of soft drinks will ensure that teetotallers, designated drivers, and people conscious of work the following day still feel as if they are treating themselves for a special occasion. Soft drinks are also typically high margin items, so now is a perfect time to spruce up your offer.

Communicate with your Staff

Alterations to rotas are inevitable during busy periods such as these. It is therefore important to communicate clearly with your staff, and keep them informed of any changes to their schedules. Increased demand during December means managers will need to delegate well and make staff aware of their additional workload and responsibilities. Regularly restocking fridges, wiping tables, and refilling ice buckets will lead to smooth service, and consequently enhance your customers’ experience. It is also important to recognise and praise staff for their extra effort during what can be an exhausting month. Thanking your staff for their hard work and treating them to an occasional drink after busy shifts will go a long way to keep morale high.

S4Labour issues notifications to alert staff to changes in the rota. Our HR Module also provides team members with access to an employee portal, allowing them to request holidays, and manage their own details thereby saving admin time. Find out more about the HR Module here.   

Communicate with your Customers

For many venues, communication with customers will already have taken place when taking bookings and pre-orders. Where possible, pre-ordering of food and even drinks is a great way to ensure your business gets stock levels right over the festive period. Advocating pre-ordering will also help the kitchen know what’s coming and prepare accordingly. The information taken from pre-orders should also be used to consider stock levels of sundry items such as candles, napkins and tablecloths. Pre-ordering will improve the efficiency of your front of house staff – with orders already taken, staff have more time available to help in other areas and upsell products. Encouraging pre-ordering will allow you to deliver volume effectively and provide better service.

Applying a minimum spend is a good way to guarantee you get value for your venue space, in a period where it is at a premium. Minimum spend requirements should be clearly communicated with customers prior to their booking to ensure there are no surprises during their visit. Communicating with your customers prior to events will lead to a smoother service and happier guests.

Capacity Engineering

Many venues will undergo a dramatic transformation during December. Using the available space wisely can be a great way to maximise sales. Ensuring you have enough tables and rearranging these to meet demand is one way of accommodating more bookings. You should also consider how you split your site by bookings. This, of course, depends on the nature of the venue – how do you give people private areas? How many tables do you have available, and how frequently do you turn them?

Consider your Trading Hours

Extending the trading hours of your business can allow you to capitalise on increased sales opportunities over the festive period, with customers wishing to continue seasonal celebrations late into the night. Arrangements for staff to work outside of normal trading hours will need to be made, and any council applications to extend licencing hours should be submitted in advance of key dates.

 

The festive period is an excellent opportunity for hospitality businesses to enhance their reputation with customers and generate repeat custom in the following weeks and months.

S4Labour helps users schedule the optimal number of staff during busy periods. This allows its users to take advantage of increased sales opportunities, whilst maintaining high standards of service and driving repeat business. Click here to find out more about the benefits of S4Labour.   

Ross Atkinson

Ross gained much of his hospitality experience working in Australia, occupying roles in fine-dining restaurants and quick service venues. Following a stint in the property sector, Ross joined Catton Hospitality in 2017.

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